Merchandising
Plan promotions in the Core Shopify theme with banners, countdown timers, in-grid campaigns and shoppable images that support your catalog.
Core includes promotional banners, countdown timers, in-grid promotions and shoppable images. Choose the format that fits the content rather than filling every available space.
Promotional banners
Pair one clear offer with one destination. Make the terms visible and use a collection that matches the promise in the banner.
Countdown timers
Use a timer for a real campaign with a defined end date. Keep the offer and any conditions close to it.
In-grid promotions
A promotional tile can introduce a collection or offer while shoppers browse products. Keep its destination relevant to that collection.
Shoppable images
Connect products to a room or setup photo. Use an image where each linked item is easy to identify, and review the positions on a phone as well as a desktop.
Product details
Present product images, color swatches, specifications and comparison in Core. Learn what content to prepare so shoppers can choose confidently.
Theme settings
Plan colors, typography and storefront styling for Core, Burrow and Mantel. Build a consistent visual direction across your Shopify store.