Theme settings
Plan colors, typography and storefront styling for Core, Burrow and Mantel. Build a consistent visual direction across your Shopify store.
Start with a preset close to your brand, then review the store as a whole. Colors, typography and photography should stay consistent as shoppers move from the homepage to a collection and into a product.
Colors
Use readable text and sufficient contrast for buttons and links. Review both light and dark product photography against your chosen backgrounds.
Typography
Test a short heading, a long product title and a paragraph of descriptive text. Check the same content on a phone, where text wraps more often.
Images
Use consistent proportions within each group of product or collection images. See Image preparation for a practical review checklist.
About this guide
This is a visual planning overview. Detailed control-by-control instructions will accompany the shipped theme’s settings.
Merchandising
Plan promotions in the Core Shopify theme with banners, countdown timers, in-grid campaigns and shoppable images that support your catalog.
Guides & FAQs
Find practical Core theme guides for preparing store content and images, checking responsive layouts and reviewing your storefront before launch.